The Conjuring Film Marketing

                            

                           The Conjuring

the synopsis of the film is paranormal investigators Ed and Lorrain Warren work to help a family terrorised by a dark presence in their farmhouse.

The director is: James Wan.

The writers are: Chad hayes, Carey hayes.

The casts are: Patrick Wilson, Vera Farmiga, Ron Livingstone, Hayley Mcfarland, Joey king, Mackenzie foy.

the starts who were in the film attracted a lot of audiences because there were in previous movies, but the starts were only half the attraction. The real attraction was the fact the actual movie was based on a real life story that someone experienced and Ed and Lorrain warren were real people who was involved with this. also the director directed saw and insidious both blockbuster horror films.  

 

The picture above is the first poster they used which as you can see is very gloomy with a dead tree almost pointing at the house with a noose which connotes hanging death were the witch hanged herself. Just by looking at the poster you can almost feel the horror and loneliness. Also the title means conjure which is magic were performers will magically take stuff out the hat but in this film this is dark black magic, the house is surrounding by mist and dead leaves which shows the emptiness and mystery.
This is the second poster that they released but this time it gives the audience more of a fear of what the movie will be based on and what will they expect. the poster is very horror detailed for example you can clearly see a some sort of demon sitting on a old rocking chair which indicates this was set in the past. The demon is also holding a doll which signifies that the doll might be cause of the demon like it is cursed. This makes the audiences wonder. Also the wall of the room were the demon is sitting is very damed, dark and mouldy which signifies the olden and death in the room also brings more horror for the audience.
The video above is the trailer of The Conjuring. this shows the detail of the movie and almost explains what happiness but still show some part which is a mystery. The filmed is mostly targeted to audiences aged 18 and above because its horror with violence and gore, also it is targeted to people who love horror. We can tell the targeted audience are adults because the poster has gloom and death which is not for kids and people who don't like horror. The budget of the movie was $20 million but made $318 million. This movie was rated out of 10 and came out as 7.5, these are the following reviews.  I got a chance to see this movie at the film festival, and boy was I Terrifically surprised! James Wan's 'The Conjuring' is one of those rare gems in the horror industry that finds a spot beside the classic titles of horror, 'The Shining', 'Poltergeist', and 'The Exorcist,  Advance word that this would be the scariest horror since Amityville proves well wide of the mark. The Conjuring's use of tension, atmosphere, and suggestion prove that the scariest thing to an audience has nothing to do with what you see, but what you don't. The Conjuring simply takes a standard story comprised of the usual components, and with warmth and commitment makes them not just palatable, but successful. The trailer for The Conjuring is scarier than most horror features of recent vintage, and the feature makes good on the promise

  

This is the home page of the conjuring as you can see it had a little clip of the movie on the front page which will attract people to watch more of the film and see what happens.

 

also the website has a gallery which shows some pictures of scenes in the film. 

The website also has a soundtrack page were all the music and sound that was in the film is in this page so you can listen or download the music, this will attract people who use soundtrack frequently. 

This page of the website is very unique compared to other movie websites because this allows fans of the movie to summit there paranormal experience and submit there story which is great for people who relate to this movie or anything paranormal. At the bottom you can see three stories that fans have already submitted. 

This is the official Facebook page of the conjuring movie, its official because its verified by Facebook with a blue tick. this page has full information of the movie and even dates when the dvd will come out. Also the page is posting other horror movies which is made by the same company for example you cans see a up coming horror movie Gallows. 

This is the official twitter page of the conjuring because its verified the the blue tick, again its promoting the film and even promoting there second film related to the conjuring called Annabelle.